No doubt if you landed here, you want to know more about the Paige Capo family. Bryan and Shelly Paige have invited you to meet the family behind the business and a day of photo shoot fun at their family farm.
When "The Paige Capo" brand debuted on the market in 1988, it was met with immediate accolades that would make its mere local success incredibly short lived. Today the products are regarded on both the domestic and international markets and highly respected in all genres of music.
There has always been a sense of camaraderie in this business and in this family brought on by music and suppose there was never any way of stopping that from resonating in their company and their products. It isn't a statement or a new way of doing business it's their way of life.
The Paige family farm landscape, in southern Michigan, is easily identified with its remarkably preserved big red barn, storybook farmhouse with its tongue and groove front porch. Around the rustic bench seat dining room table an environment exists with little weekday stillness, where conversations, music and ideas all flow generously. Toward the back of the property stands a contemporary break in the scenery and discreetly situated, "the shop" which houses the heart of a product known worldwide.
It keeps them incredibly grounded on the company's continuing decision to keep home and work less than an acre away. Hanging up the phone with a Grammy Award winning musician, or taking an order from half way around the world and then rushing in the house to finish dinner is not uncommon. "We have always treated everyone equally, the way we would want to be treated, and the way people should be treated," Shelly says. "We're not just running a business; we're instilling values and setting examples for our children in the process."
Daughter Amber Slade, who manages the company's Artist Relations, says "It continues to surprise people who call that they are actually able to speak to (President/Inventor) Bryan Paige directly and that IS what sets us apart; we manufacture a product, created for musicians and by musicians. I believe our success has been achieved because we are lovers of our craft that get to share that with people who feel the same about their own; it's the intangibles that create an authentic relationship with our customers."
Bryan and Shelly Paige's diverse musical history has not only lent an understanding of how a stringed accessory product should perform but has given them an understanding of raw creativity and artistic expression that has been passed on to their children. Their musically influenced past is palpable throughout their home; instruments, speakers, or headphones, there is always a flow of sound that seems to serve as a soundtrack. Be it daughter Chevelle's latest sketch to the tune of a favorite underground band, Olivia's newest home video with i pod in tow, or son Dakota's late nights in the studio creating hip-hop beats and verses.
In a turn of the century milk house elegantly converted to Vice President Shelly Paige's home office is where the master marketing and relational projects are done and delegated from. She says, "Bryan and I have common goals but separate offices. We are a team but he's truly the master mind of the business. He takes an idea, designs it, patents it, designs and builds the machines to produce it, manufactures it, puts it in a pretty little package and then sells it. But at the end of the day he finds the time to be a husband and a dad."
What's ahead for the Paige family? Aside from the business adventures this summer they are looking forward to taking some time for writing and recording at their home studio, adding the finishing touches on the barn/stage renovation, and going camping.